PLACES

SUCCESSES

Over 700,000 sf. designed, produced, installed and managed.

Design, build and run visitor experiences, programs and stores for museums, science and visitor centers, informal learning, retail and corporate environments.

SUCCESSES

Consistent success managing multiple projects, programs, locations and outcomes.

Strong background in practicalities of project management, operations and personnel management of staff, volunteers and vendors. Demonstrated excellence in business planning, contracts, facility management and customer service.

TEAMS

SUCCESSES

TEAMS

Praised for coaching operational and cultural changes.

Assemble, train and lead teams.

Disseminate information, train on software, sales, production and customer service. Survey and lead physical adaptation of existing facilities to redefined standards.

Provide Compelling Experiences

Proven Success

· Design, manufacture and operate, hundreds of compelling guest driven spaces and experiences

· Produce multilingual exhibitions including English, Spanish, Ojibwe and Japanese

· Assemble and train teams in dozens of design/build and operational venues

· Manage sales, products and services in retail, corporate and cultural settings

· Flexible creating and supporting permanent, traveling, temporary and pop-up sites

· Coach operational and cultural change

· Evaluate and adapt existing facilities to redefined objectives

· Manage multiple projects, programs, locations and objectives

· Responsive and practical project, operational and personnel management

HealthSpace Cleveland The Go-Go-Grill

CLIENTS AND PARTNERSHIPS

Battelle Institute The Wilds Honda of America Vietnam Veterans of America American Red Cross Diabetes Association of Greater Cleveland American Heart Association The Ohio Senate

The Robert Wood Johnson Foundation Ohio Statehouse on Capitol Square Capitol Square Review and Advisory Board Capitol Square Foundation Ohio Arts and Facilities Commission United States Center for Disease Control Ohio Dental Association United States Air Force Smithsonian Institution Healthworks! Kids’ Museum Talking Eyes Media The Cleveland Clinic Case Western Reserve University Medical College of Ohio Pfizer Ameritech Huntington National Bank Ohio Department of Natural Resources Cuyahoga County Metropolitan Housing Authority The Columbus Dispatch Wisconsin Public Television WVIZ PBS Ideastream McDonalds Ohio Newspapers Association Grant Hospital Children’s Hospital Columbus Ohio City Hall State Teachers Retirement Association The AIDS Taskforce of Greater Cleveland LifeBanc VERB Ballet Adopt a School Center for Disease Control Global Health Odyssey National Institute of Health Library National Association of Health Education Centers The Cleveland State University Cleveland Academy Osteopathic Medicine

Head First! Award winning healthy decision making experience for HealthSpace Cleveland

representative projects

ENVIRONMENTS

The Road to Good Health and Head First! Theatre HealthSpace Cleveland

$2.3 MM for 30,000 sf

$1.5 MM for Head First! Theatre

Langerhans Fuel Stop Diabetes Association of Greater Cleveland

$85K for 2,500 sf

Designed, sold and produced a compelling immersive travelling exhibition & outreach componant

The Nature of Ohio The Ohio Historical Society, Columbus, Ohio
$1.6MM for 17,000 sf

Led design, build, install and operation of permanent indoor/outdoor exhibition space and changing galleries

By the Sweat of Their Brow; Forging the Steel Valley Youngstown Historical Center Industry & Labor

$1.3MM for 19,000 sf

Created award-winning interpretive space in an architectural centerpiece designed by world renound Michael Graves

Seeds of Change The Smithsonian Institution and Ameriflora

$450K for 9000 sf

Designed and produced thoughtful interpretive experiences with noted historian Herman Viola and the Smithsonian Institution

Ohio; the Land of Light and Flight Suzuka Circutland, Japan
$65K for 10,000 sf

Designed and delivered a prefabricated bilingual interpretive exhibit for a Japanese theme park

Ohio: Two Centuries of Change The Ohio Historical Society

$1.8MM for 21,000 sf

Designed and provided turnkey exhibition space and experiences for intergenerational audiences.

Battelle Discovery Park Battelle Institute & The Ohio Historical Society

$60K for 2500 sf

Designed and produced exciting hands on themed multi diciplinary discovery lab and take home experiences.

YOUNGSTOWN HISTORICAL CENTER OF INDUSTRY AND LABOR

BY THE SWEAT OF THEIR BROW: FORGING THE STEEL VALLEY

The Steel Museum explores the experience and story of the steel industry, workers and cities of the Mahoning Valley. The building, designed by noted architect Michael Graves delivered a stunning environment for the exhibit experience. The exhibits were designed, fabricated and installed entirely by our small team of in-house craftspeople .

Within its walls we created an immersive and compelling story of the lives of those who lived in, made and were largely left behind by the glory days of the Mahoning Valley.

EXPERIENCES

How Genomics and Medicine Will Change Your Life

Programming for The Genome: The Secret of How Life Works a Pfizer exhibition. Drs. Adams & Nadeau of CWRU, Drs. Kodish & Topol of the Cleveland Clinic and Megan Robinson of Pfizer Global Research joined by Vivien Goodman of NPR.

Aging in America

Photography exhibition and community events in partnership with Ed Kashi and Julie Winokur. Designed and installed exhibition and developed and hosted community panel discussion, forums and multiple opening events.

Channel Stress!

Exceptionally well received and funded stress management conference for gifted teens in partnership with the Cleveland Browns and the Educational Service Center of Cuyahoga County. Grew fourfold over 3 years.

Health on the House

Popular annual community events providing free health services on campus at HealthSpace Cleveland. Produced annually through exhibition and program sponsorships to generate partnerships and community engagement while serving a community need.

National Association Health Education Centers Annual Conference

Led hosting & logistics for multiple day event including scheduling, speakers, technology, sourcing and contracting for equipment and services, collateral materials, sponsorships, venue bookings, transportation, lodging, catering, trade show and evening events.

Case Histories

Fundraise, design and develop a resource loan program for teachers. Create series of “case history” kits on subjects ranging from Ohio’s Ice Age to Victorian-era leisure pursuits. Targeted for middle school students. Kits contained original and reproduced artifacts, curricula, multimedia, related activities and suggested resources. Produced with the support of Honda of America

Junior Medical Camp

What does it take to be a medical professional? Find out at Junior Medical Camp, a weeklong day camp full of fun and informative, hands-on labs and experiments that explore the science behind medicine and health. Developed and offered this highly attended summer camp program.

Health On Wheels

Distance Learning and Field Trip programming for HealthSpace Cleveland. As the country’s number one provider of health and life science education, we created and provided exciting, memorable, interactive activities and inquiry-based programming exceeding local, state and national science curricula standards for pre-K through 1

HOLLY HOORNSTRA

PLACES

SUCCESSES

SUCCESSES

SUCCESSES

SUCCESSES

SUCCESSES

TEAMS

SUCCESSES

TEAMS

Provide Compelling Experiences

Proven Success

CLIENTS AND PARTNERSHIPS

representative projects

ENVIRONMENTS

YOUNGSTOWN HISTORICAL CENTER OF INDUSTRY AND LABOR

BY THE SWEAT OF THEIR BROW: FORGING THE STEEL VALLEY

TOUR The steel museum

EXPERIENCES